A branded, AI-powered policy review your clients complete in five minutes — and your advisors use to open the next conversation. One link, unlimited uploads, your brand throughout.
Your client gets clarity. Your advisor gets intelligence. Your firm gets the relationship.
Three steps. Five minutes. Both sides ready.
Your logo, your colors, your URL. Deploy a microsite that looks and reads like your firm. Choose a deployment preset and the entire experience adapts.
Policyholder answers three quick questions, uploads their illustration, and provides an email. Five minutes, no account required.
Client sees a scored analysis with plain-language findings. Advisor gets an email with intake signals, coaching notes, and a 5-page PDF brief.
Built for advisory firms that want to engage policyholders at scale — and turn that engagement into conversations that matter.
Every upload produces two deliverables — one for the client, one for the advisor. Both branded to your firm.
Enterprise-grade policy intelligence — from a single illustration upload.
Choose the scenario that matches your use case. The entire microsite — hero messaging, emotional hooks, intake questions — adapts automatically.
Designed for organizations that want to turn policy reviews into advisor conversations — at scale.
Deploy once. Every advisor in your network gets a branded engagement tool. Every client gets clarity. Every upload generates intelligence.
Replace ad-hoc outreach with a scalable, branded engagement channel.
| Aspect | Without PolicyCheckup | With PolicyCheckup |
|---|---|---|
| Annual Review Prep | Advisor scrambles to review illustration manually | Client arrives with scored analysis in hand |
| Dormant Client Outreach | Cold calls with no hook | "We ran a free checkup on your policy" |
| Client Engagement | Policy sits in a drawer for years | Proactive check-in with a branded experience |
| Lead Qualification | Advisor guesses which prospects need help | Intake signals + AI analysis identify priority |
| Settlement Screening | Cold outreach from settlement firms | Client self-identifies through analysis results |
| Time to Insight | Hours of manual illustration review | Minutes — AI does the analysis |
Enterprise-grade customization that makes every microsite feel like the firm's own product.
Common questions about PolicyCheckup and how it works for firms.
PolicyCheckup is a white-labeled, AI-powered policy review tool that firms deploy to their clients and advisors. Policyholders upload a life insurance illustration and receive a scored analysis in plain language. Advisors receive an email alert with client intake signals, coaching notes, and a 5-page PDF brief — everything needed to turn the upload into a conversation.
BGAs, IMOs, RIAs, wealth management firms, life settlement firms, and carrier distribution teams. Any firm that wants to engage policyholders at scale and convert that engagement into advisor conversations.
Each firm gets a branded microsite on their own subdomain (e.g., yourfirm.mypolicycheckup.com). Logo, colors, fonts, hero copy, emotional hooks, intake question framing, and footer information are all configurable. Clients see your brand — not ours.
The client lands on your branded microsite, answers three quick questions about how they're feeling and what they need, uploads their policy illustration, and receives a scored analysis with plain-language findings, a confidence headline, and specific questions to discuss with their advisor. Five minutes, no account required.
An email alert within minutes containing the client's intake signals (feeling, intent, urgency), AI-generated coaching notes connecting those signals to specific policy findings, and a 5-page PDF brief with a score dashboard, prioritized findings, carrier questions, advisor planning considerations, and a 10-year value outlook.
PolicyCheckup analyzes carrier in-force illustrations for universal life (UL), indexed universal life (IUL), variable universal life (VUL), guaranteed universal life (GUL), and whole life (WL) policies. Term policies receive a structured summary rather than a health score, as the scoring methodology is designed for permanent coverage.
No. PolicyCheckup provides informational analysis only — findings, data points, and considerations. It does not recommend policy changes, replacements, or any specific course of action. The advisor and client make decisions together, informed by the analysis.
When deployed in the settlement evaluation preset, the analysis surfaces face-to-surrender ratios, CSV-to-face percentages, candidacy factors, and the five-option framework — keep, reduce, replace, sell fully, or sell with retained death benefit. The advisor brief includes a settlement candidacy consideration with industry benchmarks. The analysis informs; the advisor and client decide.
Insurance Planner AI is a consumer-facing tool where individuals upload their own illustrations and receive a policy review. PolicyCheckup is an enterprise tool — firms deploy branded microsites, advisors receive structured briefs, and the entire experience is white-labeled. Same AI engine, different product for a different buyer.
TOLIReview is a fiduciary review tool for trust-owned life insurance, designed for trustees, estate attorneys, and CPAs. PolicyCheckup is a client engagement and lead generation tool designed for advisory firms. Both are standalone products built by Financial Planner AI, and both are available as integrated modules within Insurance Planner AI Professional for enterprise deployments.